The wait is finally over! After months of leaks, guesses, and rumors, Apple has officially sent out invites for its big event. The company will hold its fall event on September 9, and most people believe this is when the brand-new iPhone 17 series will be revealed. Apple’s invites are, as always, mysterious, leaving fans to wonder what surprises are coming.

What to Expect at the Event
Although Apple likes to keep secrets, it’s almost certain that the iPhone 17 lineup will be the star of the show. The the reveal could showcase the iPhone 17 series with Air, Pro, and Pro Max editions. Details about their colors, displays, cameras, and prices will only be confirmed during the launch. Everyone is also curious to know how much the new phones will cost, especially since tariffs and taxes keep changing.
Preorder and Release Dates
Rumors suggest that preorders may begin on September 12, just a few days after the launch event. If this happens, the actual release could be on September 19. These dates are not official yet, but they match Apple’s usual schedule from past years. For almost a decade, Apple has launched new iPhones in early September, except in 2020 during the pandemic when dates were pushed back to October and November.
What About the iPhone 17E?
There are talks that Apple might also introduce a cheaper model called the iPhone 17E. The release of this phone may not happen in the month of September. Instead, Apple may release it in February, just like it did with the iPhone 16E earlier this year. This means that in September we could see the Pro Max, Pro, Air, and base model, while the iPhone 17E comes later.
Looking Ahead to iPhone 18
Sources suggest that Apple may adjust its release style for the iPhone 18 range.By fall 2026, the company might to showcase only its higher end phones like the iPhone 18 Pro, Pro Max, Air, and maybe a foldable device.The other models would then bedisplay only its top models launched in early 2027. This shows Apple’s plan to spread excitement across different times of the year.
Why Apple Splits Release Dates
Some people may wonder why Apple doesn’t release all iPhones at once. The reason is quite simple. Putting out the Pro and Pro Max in the month of September gives Apple an early boost for the holiday sales.. Shoppers who want the best and newest models usually buy them right away. Then, by releasing the more affordable models in winter, Apple creates another wave of interest and sales. This way, fans remain excited for a longer time, and Apple benefits from two strong shopping periods.
Conclusion
The upcoming iPhone 17 launch on September 9 is already creating huge excitement around the world. With possible preorder and release dates close behind, fans don’t have to wait much longer. Whether you are eyeing the Pro Max for its top features or waiting for the budget-friendly iPhone 17E, there’s something for everyone. Apple’s smart release plan ensures that the thrill of a new iPhone never fades.